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Holy Hashtags! How to Use Hashtags to Promote Your Cause on Twitter, Facebook, and Instagram

March 16, 2016 - 1:00pm

Hashtags. You see them everywhere. On social networks like Twitter and Instagram and Facebook. On television and billboards, and in magazines and newspapers.


Because hashtags freely, easily and instantly unite conversation, across time, across media, and among your people. Sound like something nonprofits should jump on? Of course!

In this 90-minute live nonprofit webinar, online communications expert Kerri Karvetski will show you how to harness the power of hashtags to promote your cause. Learn how to research, create, deploy, “hashjack” and track hashtags. Discover hashtag tools and techniques you can put to use right away.

This session is for nonprofit staff who already use social media networks. For this webinar we will focus on tips and examples for Twitter, Facebook and Instagram.  

Here’s What You’ll Learn in This Live Interactive Webinar:

  • A 60-second history of hashtags
  • How to use hashtags for fundraising
  • How to use hashtags for advocacy
  • How to use hashtags for education
  • How to use hashtags for events
  • How to research hashtags
  • Best practices for creating your own hashtags
  • The art of hashjacking
  • How to monitor hashtags
  • How to tap Twitter chats to find and promote high quality conversations and contacts

About the Presenter: Kerri Karvetski, owner of Company K Media, helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Heart Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Red Engine Digital turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media.  Kerri is a youth soccer coach and an aspiring baker and vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

Event Details

March 16, 2016 - 1:00pm
March 16, 2016 - 2:30pm

Registration Information

Event Fee:
Contact Name: 
Amy Biltekoff