Website, Blog, & Email Essentials with Sue Schaffner
Led by artist Sue Schaffner, this 90-minute webinar covers all aspects of your web presence. It will provide you with an overview of best practices for your web site, blog, and email marketing and communications, as well as case studies of artists who have established innovative and effective web presences.
NEW! Schedule a One-on-One, with Matthew Deleget (artist, gallerist, Creative Capital consultant) individual phone consultation to get tips, pointers and written feedback on your own website. One-on-One consultations are an extension of the Website, Blog & Email Essentials webinar and will only be available to webinar registrants. Sign-up details will be given out during the webinar and the cost for a 45-minute One-on-One consultation ($90) is not included in webinar registration.
To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.
Webinars are recorded. The recording will be shared with all previously registered participants after the webinar, regardless of whether participants attend the live workshop or not. Special one-time-only webinars, such as our Artists Talk Tech and Inside the Art World interviews, will also be available for purchase after the fact.
ABOUT SUE SCHAFFNER
Sue Schaffner is an NYC-based photographer and part of the public art-duo, DYKE ACTION MACHINE! (DAM!), founded by herself and Carrie Moyer. Sue is one of the first Creative Capital Awardees. Some notable exhibitions include: Mixing Messages, at the Cooper Hewitt National Design Museum and Straight to Hell: 10 Years of Dyke Action Machine!, a retrospective originating at Yerba Buena Center for the Arts, San Francisco and traveling throughout the country. Sue’s photography work has been widely published under the alias GIRL RAY and has appeared in Fortune, Entertainment Weekly, People, Esquire, Wired, and Glamour among others. Getty Images and Corbis license her photography library internationally. She currently works out of the artist collective studio, Gowanus Studio Space in Brooklyn, NY. Learn more about her work at girlray.com and www.dykeactionmachine.com.
Your Guide to Getting Started Creating Powerful Videos for Your Nonprofit
Video is the most powerful communications tool in the 21st Century. During this free nonprofit webinar you'll learn ways to turn video into visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action.
You'll gain practical skills for creating video yourself and also understand what's involved in working with a professional video production company.
This session will provide you with examples of successful use of video. You will also go behind the scenes to see some of the most important elements of great visual communications. This webinar will lead you through both the big, strategic decisions and the real-world how-to's of compelling video.
If you want to be a part of the next generation of nonprofit visual storytellers, you need to register for this FREE webinar right now.
Key Takeaways:
- Have more confidence in your ability to create a powerful stories through video.
- Learn key techniques for shooting better video yourself.
- Understand the considerations, questions to ask, and strategies involved in working with a production company.
About Aaron Aaron is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, crisis communications, nonprofits, fundraising, and learning new things. For the last 8 years Aaron has worked as the Director of Digital Media for Ridgewood: Ingenious Communication Strategies. He leads the New Media Division. Focusing on nonprofit and public sector organizations, he works with his team to create integrated communications strategies that use the most current communications tools to reach their audience the right way.
How to Create an Army of Online Storytellers to Help Spread the Word for Your Nonprofit
Join Julia Campbell, digital marketing strategiest who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters by creating an army of storytellers to promote your nonprofit’s story online.
Do you have great stories to tell but are not sure how and where to tell them? Do you have a number of supporters that could be engaged to spread the word about your nonprofit online, but you don’t know where to start?
Whether your nonprofit is large or small, has a huge online presence or is just starting out, you can create a system for storytelling and engaging storytelling ambassadors that will help attract new donors and build your online community - and we will show you how!
Join this session to learn:
- How to incorporate data into storytelling
- How to use visuals to enhance your nonprofit's stories
- How to craft powerful calls to action at the end of each story
- How to measure your results to ensure ROI (Return on Investment)
- A step-by-step actionable plan to identify, recruit and train storytelling ambassadors for your nonprofit
- A sample job description to use when recruiting Storytelling Ambassadors
- How to engage and activate Storytelling Ambassadors using your nonprofit website, email newsletter, blog and social media channels
- A checklist for the Storytelling Ambassadors Online Tool Kit
- How to keep storytelling ambassadors motivated and engaged
Start Your 2016 Grant Strategy Off Right!
As the calendar year begins to wind down and you think about the new year, are you also thinking about how to strengthen your grant seeking strategy in the upcoming year?
Starting your year off with a strong plan and clear goals in place will ensure that you secure the funding necessary to achieve your goals for grant revenue.
Participating in “Start Your 2016 Grant Strategy Off Right!” will provide you with a strong understanding of your success in 2015 and how to set goals for 2016 that will help expand your grant seeking strategy and revenue. We will also discuss how to successfully engage your colleagues in being part of the grant planning process for the new year.
Learn:
- How to define your success in current year beyond dollars awarded
- How to set goals for your success in the upcoming year to include measurements beyond dollars awarded
- How to engage your colleagues in being ready for the upcoming year
Presented by Grant Writing Expert Diane H. Leonard, GPC. Diane H. Leonard, GPC is an experienced and highly respected grant professional who has provided grant development counsel to nonprofit organizations of varying size and scope for more than a decade. The owner of DH Leonard Consulting & Grant Writing Services, LLC, Diane has secured more than thirty million dollars for her clients. Clients served include health care providers, advocacy organizations, social services agencies, and elementary and secondary schools.
How to Be Grant Ready: A Step-By-Step Guide
We are all “grant ready” as grant seeking organizations…ready to *want* grant revenue as part of the operating budget for the year. The real question is if your organization is “grant ready” to be a strong funding partner and grantee.
Starting your year off with a strong plan in place will ensure that you secure the grant funding necessary to achieve your goals for grant revenue. Even if you have a grant seeking strategy in place that you have been following, conducting an annual “check-up” of your grant readiness is key to ensure you maintain your competitiveness in your applications.
Participating in “How to Be Grant Ready: A Step-By-Step Guide” will provide you with a strategy to apply to your organization to ensure that you begin the year with a strong grant seeking system in place. In this live webinar you will learn what policies, procedures, and practices you need to have in place in order to be grant ready for the upcoming year. You will also learn how to decide if your organization will be competitive in an application cycle so you can focus your organization’s energy and resources on those applications where you stand the strongest chance for success.
Topics Covered in this Live Webinar:
- What makes a grant seeking organization “grant ready”
- How to create a proactive grant seeking strategy
- How to judge if your organization will be competitive in an application cycle
- How to assess your growing or shifting capacity as your grant seeking strategy grows
Presented by Grant Writing Expert Diane H. Leonard, GPC. Diane H. Leonard, GPC is an experienced and highly respected grant professional who has provided grant development counsel to nonprofit organizations of varying size and scope for more than a decade. The owner of DH Leonard Consulting & Grant Writing Services, LLC, Diane has secured more than thirty million dollars for her clients. Clients served include health care providers, advocacy organizations, social services agencies, and elementary and secondary schools.
